Every entrepreneur has gone through it at least once. It’s not pleasant. It’s not fun. But things will go wrong and you will feel like quitting.
Especially early on when your business is fragile, it doesn’t take much to get yourself into a rut. It could be something as simple as dealing with an irate customer or losing a big deal or contract with a large account. Maybe the lack of profitability and frustration has finally caught up to you. Whatever it is, you are going to want to throw in the towel and you’ll have to dig deep to snap yourself out of it.
Our Story
Photo By oOOJasonOOo
With our online business, my wife and I fell into a deep rut a month after the launch of our business when no one was visiting our online store. We had the merchandise ready. The website looked good. We were ready to process payments. But damn it! No one could find us online. We could’ve offered our products for free and still not have converted any sales because we just didn’t have the traffic.
As thoughts of shutting the store down went through my mind, I remember thinking to myself that our online store was just a bad idea to begin with. I remember having discussions with my wife about her going back to work and searching for day care for our child. Worst of all, I kept having visions of months and months of hard work going down the toilet.
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